Iridium

As a leading healthcare marketing agency, Points Group faced challenges delivering a high volume of content for a heavily regulated industry. The agency created content in-house and used freelancers, but struggled with vetting writers for expertise, style, and tone while managing client demand and writer availability.

Points Group needed a content writing team to free up time for in-house staff to focus on marketing strategies, client care, and business growth. They also knew they needed a diverse and reliable group of writers to accommodate varying tones, styles, and client deadlines, but was uncertain if outsourcing would be the right solution.

"We had never outsourced our content writing before and were a little concerned it might dilute the quality of our content or be too cumbersome to manage an outside platform." - Sullivan

In January 2014, I walked through the doors of Fitness Formation for the first time and I haven’t regretted one minute of that decision since.  They say that everything happens for a reason and I firmly believe that fate brought me to FF.

Since becoming a member of FF, I have become fit enough to compete in Born Survivor twice, knocking 40 minutes off last years time, and taking part in the 10 mile Total Warrior event.

Last year, I climbed Mount Snowden in May and then I did a 100k trek in the Sahara Desert at the end of February and the beginning of March. In total since becoming a member of FF, I have lost 5 stone and dropped 4 dress sizes.

FF is my sanctuary and I love training here.  My husband Mick had the rare neurodegenerative condition MSA, but sadly passed away last year. These guys cared about Mick as well as me and I know that if I needed help of any kind they would have come to our aid.

Fitness Formation has the real feeling of family and having fun whilst training with likeminded people. Not only do we have great training sessions, we also get really excellent nutrition and lifestyle advice which is where most of us fall down in our weight loss journey.

Our coaches have a wealth of knowledge and ensure that we are progressively getting stronger, and fitter. They put us through out paces always ensuring that we are safe and that our technique and posture is correct.  

The guys are great motivators, as are the other members of FF.  If I’m having an off day or struggling for what ever reason, my gym buddies come to my rescue and ensure that I keep going along the right path.